Meningitis, a devastating disease that is rarely discussed, was long overdue for a "rebrand." In a collaborative workshop with the meningitis community, we created The Meningitis Flag — proudly flown by three para-athletes during the Paris 2024 Paralympic Games. The campaign gained widespread visibility in Paris, with even the French president showing support.

Today, the movement has gone global: advocates and charities all over the world are flying the flag and companies like McLaren have proudly displayed it on their racing car at the 24 Hours of Le Mans.