Meningitis, a devastating disease that is rarely discussed, was long overdue for a "rebrand." In a collaborative workshop with the meningitis community, we created The Meningitis Flag — proudly flown by three para-athletes during the Paris 2024 Paralympic Games. The campaign gained widespread visibility in Paris, with even the French president showing support.

In 2025, the global movement continues as McLaren adorns the Meningitis Flag on their racing car at the 24 Hours of Le Mans.